MEET PAUL, THE WRITER
What with Googles new changes and media in general, you need fresh content on a regular basis.
But who has the time? And even if you did have the time, you don't get along that well with words.
I can help. Words and I are old friends--we go way back.
Get in touch with me now and I'll show you what I mean.
NEED MORE IDEAS FOR YOUR ENGAGING CONTENT?
Get your free copy of my book.
This is not a "one-stop shop." I don't do every kind of writing known to Man. I do several types of writing and I do them very well. The rest, I leave to others.
Testimonials create credibility. A 2014 BrightLocal report noted that 88 percent of consumers will read up to 10 reviews before the credibility sinks in, although more and more of them require 20 + reviews before committing. Or, they can get the same trust level with one customer case study. After all, a Customer Case Study is a testimonial on steroids. That’s because these stories detail a happy customer's experience. It tells a story about the customer's journey from one particular situation to a new and better one. These are everyday folk telling the world that you truly helped them. It differentiates you from your competition. That translates into credibility and validation for your business. So they’re a natural for websites, newsletters, emails, webinars, trade shows, fund raising, public relations—get creative.
Hubspot says they’re “a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.” They are persuasive in several ways: THOUGHT LEADERSHIP. Your innovative way positions you as an industry leader. Distinction. LEAD GENERATION. Everyone who downloads it is a prospect. And, studies show that a high percentage of them don’t just skim the highlights like a stone over water—they read every line. MORE SALES. A white paper follows that lead you just got through the sales funnel right up into the closer’s toolkit. They have been enlightened—not sold.
Any blank space is a canvas, waiting for an alphabet with 26 shades of color. Marketers and graphic designers will add their broad strokes across the web pages and ad copy with hues, typestyles and images to enhance that specific feel. The resulting page will radiate a tone which reflects the goals and purposes of the reader—hopefully, that’s your ideal client. Because a mortgage broker won’t react the same way as a hip hop fan. But whatever their path, they will respond to a tone that is real to them. My extensive training in sales will help that come about. Because people resist being sold, but they love to buy. I can help them fall in love.
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Paul has written several blog articles for my clients. In doing so, he has shown the utmost professionalism in every aspect of our working relationship. His writing was always highly creative, thought-provoking, fun to read and informative. He met every deadline I demanded of him with correct word counts, grammar and spelling. He even had a readable font.
Anyone who uses his services will be very glad they did.
Paul and I worked together on a number of community betterment projects in the Portland area. As an entrepreneur and writer myself, I feel I have a good basis of experience and skill from which to judge Paul’s skills.
Paul is an EXCELLENT writer. I have direct knowledge of his products in that area, and they are exceptional. Finally, his chief asset as a consultant is a simple one: he is there to help. Paul is, at heart, a very kind person, and truly wants the best for the people he works with. >br>
I can personally recommend him as a business consultant and marketing specialist.less February 16, 2013, Erik was with another company when working with Paul at Emerald Valley Development LLC