I consider that each project has my name on it–even if it’s not actually there. So I never charge for re-writes and I don’t consider the job is done until you are grinning!
I am journalism trained and I’ve also done a lot of sales. That’s good for you because every project is there to sell something–a product, a service or an idea.
I’ve learned that each project has its own tone; if you’re sending out an email drip campaign to your investors, it will carry a different style than a sales page to the party crowd.
As a professional business writer, I create what you want, not what I think should be there.Google+