Testimonials create credibility. A 2014 BrightLocal report noted that 88 percent of consumers will read up to 10 reviews before the credibility sinks in, although more and more of them require 20 + reviews before committing.
Or, they can get the same trust level with one customer case study.
After all, a Customer Case Study is a testimonial on steroids.
That’s because these stories detail a happy customer’s experience. It tells a story about the customer’s journey from one particular situation to a new and better one. These are everyday folk telling the world that you truly helped them. It differentiates you from your competition.
That translates into credibility and validation for your business.
So they’re a natural for websites, newsletters, emails, webinars, trade shows, fund raising, public relations—get creative.Google+