vet articles
Here are some sample content creations that I’ve done for others and myself.
PR-Marketing-Sales
Mike Volpe, CEO at HubSpot says it well: “make love, not spam”. His blog article emphasizes the proper viewpoint of all marketers: don’t walk into someone’s house uninvited. You wouldn’t want it done to you.
It’s annoying—grrrr—to have to delete your unwelcome email (did we mention that it is also illegal?). Knock before entering—be a trusted friend first, someone who offers valuable information.
There is an old rule in this game: “PR-Marketing-Sales”. For example, Joe does public relations (he relates favorably with his public); that is, he does good deeds and makes sure his target market knows about it. That market is now receptive to Joe’s marketing campaign.
He surveys them to get their pains and pleasures. Then, using skillfully crafted ads and other appropriate media, Joe attracts, interests and gives his message to his target market. They now see Joe as an honest authority and reach for his product, ready to hand him their money. Voila! Inbound marketing!
On the other end of the spectrum is the shark attack: go for the jugular and do not leave without a signed contract. That generates rousing praise at the sales meetings—and an underlying public animosity for the profession—and, in the long run, less sales and a higher cost to get that sale.
A client who harbors thoughts of duress has a subtle revenge: he badmouths the company to his circle of friends or stays silent. In this way, word-of-mouth promotion is inhibited.
Therefore, the only praise you should care about is that from your target audience. When you are a customer, who do you believe: a salesman who might have a vested interest in what he says to you, or your close friend who offers heartfelt praise for your product?
white papers
Your salespeople should be there to help and enlighten the public; with proper PR and marketing, your public will see them (and your practice) as more friend than a foe.
- Stick to posting schedules that work
- Giveaways are a great way to get people into your community
- Look into your insights to see when your audience is active on Instagram
- Always be clear on what your CTA is
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John Doe
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- Remain Top of Mind
- Be Seen to Sell
- Learn Something New
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